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Stewarding the UC ANR Brand 2025

 

Dates and locations:

Davis: Thursday, April 10; 10:00 AM to 2:00 PM, 2801 2nd St, Davis. Sacramento Valley Room
Riverside: Thursday, April 24; 10:00 AM to 2:00 PM, UCCE Riverside Conference room
 
Stewarding the UC ANR Brand

Effective branding is everyone’s responsibility at UC ANR, yet many people lack understanding of the principles of branding and how best to communicate about our brand. 

Join Strategic Communications Director Linda Forbes for an interactive session focused on understanding and stewarding our brand.

We will explore:

  • What makes an effective brand
  • Why brand unity is important
  • The UC ANR brand architecture and the role of the parent brand
  • The UC ANR brand personality and brand promise
  • Unifying our brand

Upon completion of the course, participants can apply to become certified brand ambassadors. Brand ambassadors help reinforce effective branding across the organization and receive free promotional items annually as well as public recognition in the Communications Toolkit.

Travel reimbursement is available. You will be asked to estimate your travel costs, so please be prepared to do so. Travel funds are limited, so when completing your request, please:
  • Be as accurate as possible
  • Share rides when possible
  • Refreshments and lunch included

Contact for more information
Logistics:  ANR Program Support,  530-750-1361

Registration

Travel Funds Requests for UC ANR employees and affiliates only.

Estimate the cost of your travel arrangements. Please use dollar estimates in numbers only - do not include any $ signs or other text below. If you need to explain your estimates or have other travel expenses, please write notes in the "Other Travel Expenses Description" box.

CANCELLATION 
Since this event is fully funded by ANR, we need to limit the possibility of last-minute, costly cancellations. Please provide a UC account number that we can charge in the event of a late cancellation.