Stewarding the UC ANR Brand 2025

Dates and locations:

Davis: Thursday, April 10; 10:00 AM to 2:00 PM, 2801 2nd St, Davis. Sacramento Valley Room

Riverside: Thursday, April 24; 10:00 AM to 2:00 PM, UCCE Riverside Conference room

Stewarding the UC ANR Brand

Effective branding is everyone’s responsibility at UC ANR, yet many people lack understanding of the principles of branding and how best to communicate about our brand.

Join Strategic Communications Director Linda Forbes for an interactive session focused on understanding and stewarding our brand.

We will explore:

What makes an effective brand
Why brand unity is important
The UC ANR brand architecture and the role of the parent brand
The UC ANR brand personality and brand promise
Unifying our brand

Upon completion of the course, participants can apply to become certified brand ambassadors. Brand ambassadors help reinforce effective branding across the organization and receive free promotional items annually as well as public recognition in the Communications Toolkit.

Travel reimbursement is available. You will be asked to estimate your travel costs, so please be prepared to do so. Travel funds are limited, so when completing your request, please:

Be as accurate as possible
Share rides when possible
Refreshments and lunch included

Contact for more information
Logistics: ANR Program Support, 530-750-1361

✻ = Required

Registration

First Name ✻

Last Name ✻

Email ✻

ANR Program or Unit ✻

Work Location ✻

Job Title ✻

Which location are you registering for? ✻

Dietary Requirements ✻

Other Dietary Requirements

Travel Funds Requests for UC ANR employees and affiliates only.

Estimate the cost of your travel arrangements. Please use dollar estimates in numbers only - do not include any $ signs or other text below. If you need to explain your estimates or have other travel expenses, please write notes in the "Other Travel Expenses Description" box.

City and County location of your office ✻

Lodging Estimate (in dollars)

Airfare Estimate

Please make your reservation early to obtain the lowest cost airfare.

Ground Transportation Estimate

Mileage reimbursement is $0.70/mile

Meals Estimate

Please only include an estimate of meals not provided at the session. Meals not provided at the session are only reimbursed if you are staying overnight.

Other Travel Expenses in Dollars
Please explain below—i.e. tolls, airport parking, etc.

Other Travel Expenses Description
You may also use this box to explain/provide additional information about your travel plans to help us when we review your funding request.

CANCELLATION
Since this event is fully funded by ANR, we need to limit the possibility of last-minute, costly cancellations. Please provide a UC account number that we can charge in the event of a late cancellation.

UC Account ✻

If you require an accommodation under the Americans with Disabilities Act (ADA), please describe your accommodation request/functional limitations that need to be accommodated. Requests should be received at least 7 days prior to the event. Guidelines for Infants at UC Events

Questions / Comments