AgriTourism Gathering Registration (December 2025)

Growing Together:
Unlocking the Hidden Economy of Agritourism

The UC Cooperative Extension, San Diego County invites you an AgriTourism Gathering 

Date/Time:
Wednesday, December 3, 2025
9:00 AM - 3:00 PM
8:30 AM - Check in and Continental Breakfast

Location:
Farm Hub Conference Room, San Diego County Farm Bureau
420 S Broadway, Escondido, CA 92025

Registration:
$40/person; Registration deadline is November 30, 2025

Discover the Power of Agritourism as a
Community Economic Development Strategy 

Across California, agritourism is creating jobs, diversifying farm income, and strengthening the connection between rural and urban communities. Yet the full potential of this “hidden economy” remains untapped. Join us for a gathering bringing together farmers, tourism professionals, and economic development leaders to explore collaborative models that can help agritourism flourish in our region. 

Hear from experts including:

• Dr. Keith Taylor, UCCE Specialist in Community Economic Development (UC Davis)
• Deborah Yashar, California Center for Cooperative Development
• Tracy Celio, Program Manager, Southwest Regional Food Business Center  
• Representatives from Tourism Authorities and other Cooperatives and farm support groups
  • Visit Carlsbad, Southwestern Regional Food Business Center, Ramona Valley Vineyard Association, Foodshed Cooperative, San Diego County Floral and Plant Association, and more. 

Program includes continental breakfast, networking lunch, speaker panel and more.

Download Draft Agenda

Space is limited - register early